Marty Gage
Marty is a strategic user research leader with 20+ years experience helping drive billion dollar growth for Fortune 500 companies.
His unique approach focuses on understanding the experiences people wish for as opposed to their experiences today.
The insight produced from this understanding is used to define and measure value, and inspire and align enterprise scale teams—ultimately providing the creative fuel needed to elevate experiences and transform businesses.
Currently, he is the VP of User Experience Research at Lextant: the human experience firm, an industry acclaimed user research and strategy consultancy.
He is the author of User Experience Research: Discover what customers really want, a visual, step by step guide to getting the first step in the design thinking process right every time.