How might we employ UX Design in service of sharing a difficult, yet compelling story to affect changes in attitude within a national audience of children and adults?

This presentation reviews Emmett Till & Mamie Till-Mobley: Let the World See, a nationally touring exhibit created by The Children’s Museum of Indianapolis. Does UX Design have the power to transform understanding in users through immersive and responsive interactives? We will ask and answer this question throughout the presentation and discussion which follows.

A brief review of the overall exhibit sets the context for an in-depth look at the UX Design of 2 digital interactives within it. The presentation will explore the strategic objectives for the interactives as well as the process of developing the UX (and UI) tactics for accomplishing them. Visuals and play-throughs of the interactives will anchor detailed exploration of the principles guiding their development and outcomes.