2300 years ago, Aristotle claimed that, above all else, men and women seek happiness. We all seek happiness from the activities we are engaged with, we all seek happiness from the life we lead, we all seek happiness from social interactions our relatives’ friends. When it comes to products and services, we are slowly moving away from a task-oriented approach to look at emotions and affect as a core quality. Can products make you happy? How does happiness fit into the experience pyramid? Is there any framework for positive design? This talk will unfold some of these concepts.