Experts
 use heuristics and cognitive theories to explain why something is or is not usable.

But
 what do things look and act like that are perceived as “user friendly”?

What
 are the sensory signals that viscerally communicate that a thing is going to be “easy to use”?

This
 presentation will be a visual description of how people explain “easy to use”, in their own words, using pictures and stimuli.

Characteristics
 of user friendliness such as intuitive, obvious, straightforward, familiar, clear, effortless, ergonomic, and organized will be visualized.

These
 qualities of “easy to use” will come to life through a broad range of categories and contexts including automotive, electronics, banks, tools, food packaging, over the counter medications, and appliances.

Making
 all aspects of life easy is a universal need.

Pictures
 will be used to make “easy to use” easy to understand.