HFI offers UX training and certification covering the critical concepts of user experience design. The training includes research-based principles for designing interfaces from the perspective of the user, including usability testing, ROI of user experience and the science and art of effective web and application design. Clients like Allstate Insurance, State farm, Citi, 3M, FedEx and others use the CUA certification as a gating factor because they value the training and skills a CUA brings to the workplace.