Susan Shapiro, GravityDrive

Don’t Be Evil: The Lure of Dark Patterns

Suzi Shapiro, PhD, is a Principal User Experience Consultant with GravityDrive. She is well educated in the fine points of the user experience with a PhD in Human Factors Psychology and several other Psychology degrees and well as being a Certified Usability Analyst, Certified User Experience Analyst, and a Certified Gerontologist.

Working on a variety of UX projects, and her many years trying to make education more usable for her students, has kept her involved in the UX research world. Serving as an advocate for users everywhere has given her many insights into the process and benefits of User Experience research. Her goal is to make learning something useful and usable while having fun (and also Efficient, Effective, Easy to Learn, and Engaging).