Michael Miserendino

President, GravityDrive

Michael is a creative and passionate User Experience professional with over 30 years of experience with a human centered approach to designing and developing innovative products. His designs have won awards for their exceptional user experience. The majority of these designs have been websites, software, and mobile products. Other projects include physical products such as tabletop games, simulations, and cockpit instrumentation.

Beginning as a software engineer and user advocate, Michael was instrumental in evangelizing the User Experience approach in several companies before starting GravityDrive. He founded GravityDrive in 2008 to focus on providing user experience solutions for a variety of products and services, quickly building a list of clients from all over the world and in various markets.

Michael volunteers with several organizations, serving on the board of directors of many, often as the UX trusted advisor. He currently serves as a board member with the Indiana Chapter of the User Experience Professionals Association (UXPA), volunteers as an industry advisor and student mentor for advanced research projects with the Human Computer Interaction (HCI) program at Indiana University ‐ Purdue University, Indianapolis since it was started, is a lifetime member of the FBI Indianapolis Citizens Academy Alumni Association, was a volunteer and board member with the Ropkey Armor Museum since his teens helping restore and maintain military vehicles, and is a volunteer first responder with Illiana Search & Rescue.

In his free time, Michael enjoys designing games and helping other game designers, creating artwork in various mediums including studio scale scratch‐built models and 3D modeling, working on cars, off‐road driving, hiking, and hopes to get back into auto racing someday when things slow down.